“The Law Offices of Daniel M. Jaffe”. ‘Vision’ is synonymous with the ability to see into the future – lending the company an air of invincibility. This name performed worst of all. What if you are a young lawyer just starting out, and all you have is trustworthiness because numbers two and three on the list above are yet to be earned? If you have a name that is difficult to spell, you might take that fact into consideration. A clever, simple name that conveys authority in the legal sector. Are you in the process of starting or rebranding a law firm? Should it be what sounds better or is easier to pronounce? Many attorneys feel that it is necessary to call their firm the exact same thing as their legal entity. Different names had different effects on the perceptions of clients and potential clients. Some attorneys choose their name based on their location, region, or practice area. We’ve seen many articles advocating against using your name in your law firm’s name. “Daniel Jaffe & Associates”. It contributed to a perception of success (offices as opposed to just an office). “The Law Offices of Daniel M. Jaffe”. When there is more than one partner in a law firm, the debate is oftentimes about which partner’s name comes first. Call: (800) 713-0161Hours: 8a - 5p, M-F, MST. The name is a bit unusual choice for a law firm, but it’s sound and brandable. For a law firm, it is often used as a way of saying that the lead attorney has other attorneys working for him or her, but we feel there are better ways of saying this. Basic Bankruptcy Law The Trusted Criminal Lawyer It’s you, first, foremost and always. Most people, when talking jokingly about law firms, tend to use the hilarious law firm name of 'Doowey, Cheatum and How.' Potential clients and referral sources sometimes type in law firm’s names as web addresses, and the last thing you need is a potential client or referral (who is meant for you) to end up on the website of another attorney or law firm. When it comes to naming your law firm, it’s often hard to put ego aside. “The Jaffe Law Firm”. As part of the law firm naming process, you should also make sure that the name you choose is available to register as a domain name. It created an expectation that the named attorney would not be the only person working on the client’s case. The decision of what to name a law firm is something that can have far-reaching impact on the attorney or attorneys in the firm. Your law firm’s name should be easily incorporated into a logo. This was the most successful of the names in terms of both attracting and retaining new business. The law firm name that you choose needs to do many things. “The Jaffe Law Firm”. Is the firm male or female-owned? Examples include names such as, “Northwest Criminal Defense Center,” or “Inland Personal Injury.” Be sure to check with your state bar’s ethics rules before giving your firm such a name, as the rules vary. While it was not tested, we suspect that “Law Offices Of Daniel Jaffe & Associates” may have done better. While you can draw your own conclusion as to why that was the case, we believe that the name accomplished several important things: Next was “The Jaffe Law Firm.” This title may not have been as effective as the one above because, while clearly associated with an actual attorney in the practice, it didn’t give out as much information. Your firm’s name can impact the public’s perception of your practice. By doing so, you can avoid a title that may sound unnatural for your level of experience. In that case, stick with your name. For example, you might want to avoid naming your law firm “Anderson Smith and Shore” because inevitably the firm’s acronym will be used for something. Funny Law Firm Names. Well, we now have the top 10 list of Spend some time deciding. Some of the top Law Firms are Baker & McKenzie, Skadden, Arps, Slate, Meagher & Flom, Clifford Chance or Linklaters. This post is intended to help attorneys think through the process of naming their firm whether opening their first law firm, rebranding, or merging with (or perhaps breaking up with) partners. Your law firm’s name will be mentioned throughout your firm’s website, and therefore what you call yourself can affect how easy or difficult it is for clients and potential clients to find your website. This goes back to the advice of not overcomplicating the name by using too many named partners. Use Surnames. Get insights, webinar invites and exclusive legal marketing news in your inbox. It created trust by having an actual person’s name in the firm name. what can’t we do today? Your law firm’s name should accommodate growth. You obviously don’t want to name your firm “The Trustworthy, Prestigious and Experienced Law Firm.” In most cases, your name will convey this. “Daniel Jaffe & Associates”. Ball & Weed … and chicks, and rock and roll Boring & Leach …. The best way to understand what LawLytics is and how it can help you get started, or restarted, on the right foot with your firm’s website is to schedule an interactive demo so you can experience it for yourself. The “& Associates” part is a matter of some debate when it comes to naming a law firm. If there are two or more partners or firm owners, it may help to bring in an outside uninterested 3rd party who can mediate any ego or taste clashes between partners. For that reason, give careful thought to the name you choose. “The Law Offices of Daniel M. Jaffe”. For a more in-depth guide, we recommend downloading this eBook on the topic: hbspt.cta.load(2452359, 'f26d996f-810b-482e-bb5b-72b8de348203', {}); One of the most difficult decisions that lawyers starting a new practice struggle with is what to call their firm. Keeping a last name of the biggest rainmakers as firms merge is a standard practice. The term also has some negative connotations. And most importantly, get feedback from people who are not related to you, and who fit the profile of somebody who would either become a client or refer clients to you. As you grow, especially as you take on partners, the name is likely to change. The Venerable Law Group (or Solid, Concrete, Strong, Rock, Sound, Secure, Esteemed, Honorable, Noble, Sage, Wise, Credible, Reliable, True, Trusted, First, Premier, Boss, Choice, Paramount, Supreme, Chief, Champion. It needs to convey: These are a very minimum set of starting points. Different names had different effects on the perceptions of clients and potential clients. Our CEO, Attorney Dan Jaffe, tested out four variations of his name in his own practice. It’s you who is being sold, and it’s your service that is being bought. Are you looking for the best team name? This name did almost as well, but not quite. “Daniel Jaffe, Attorney at Law”. Browse through team names to find funny team names and cool team names. There is much debate about whether a solo practitioner can have a firm called “The Law Offices Of…”, the plural of office being the crux of the debate. That said, it is a good idea to consider a naming convention whereby, as you grow, you can retain some recognizability in your firm’s name. Check out our complete list of team names. The most important missing item may have been the fact that it is a law firm.

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